A new chapter in global textile collaboration begins in Paris!
In the august presence of Smt. Neelam Shami Rao, IAS, Secretary, Ministry of Textiles, and Dr. M. Beena, IAS, Development Commissioner (Handlooms), a landmark Memorandum of Understanding (MoU) was signed between Bharat Tex Trade Federation (BTTF) and Première Vision SA to strengthen ties across the global fashion and textile ecosystem.
The MoU was signed by AEPC Chairman Padma Shri Dr. A. Sakthivel, Core Committee Member, BTTF, and Ms. Florence Rousson, CEO – Fashion Division, Première Vision SA, in the presence of Dr. Rakesh Kumar, Core Committee Member, BTTF; Mr. Vijay Agarwal, Core Committee Member, BTTF; Mr. Shaleen Toshniwal, Core Committee Member, BTTF; and Mr. K. Sakthivel, Director, BTTF, among others.
The partnership will:
🔹 Enable reciprocal participation in global trade shows and knowledge sessions
🔹 Drive joint export promotion and stronger international market linkages
🔹 Champion sustainability, circularity and responsible sourcing
🔹 Celebrate India’s and France’s rich textile and luxury heritage through the Eternal Crafts Collaboration
This landmark partnership marks an important step towards building stronger bridges between India’s textile and apparel industry and the global fashion ecosystem, opening new avenues for collaboration, innovation, sustainability and export growth.